Inspired by founder Roberto Franchina in Milan, Italy, FRAMESI® embodies a passionate commitment to the professional hairdresser. With innovative, high-quality hair care products that ensure precise, predictable, and impressive results in the salon.

FRAMESI® products are technologically advanced to deliver the best results in terms of efficiency and work comfort, allowing professionals worldwide to unleash their talent. Our online and offline training programs provide a platform for every hairdresser to support and stimulate their creativity.

The tradition of FRAMESI® is to "support beauty daily" because beauty equals confidence and success.